Jhulan Yatra is one of the most important festivals for the followers of Lord Krishna celebrated in the monsoon month of Shravan. Jhulan Yatra has been inspired from the swing pastimes of Krishna and his consort Radha during their romance in the idyllic pastoral groves of Vrindavan, where the divine lovers along with their cowherd friends and gopis took part in joyful swinging in the cool monsoon season. These pastimes are mentioned in literature such as the Bhagavata Purana, the Harivamsa, and the Gita Govinda, and the metaphor of the swing of the monsoon or 'Sawan Ke Jhuley' have since been used by poets and songwriters to describe the romantic feeling that permeates the rainy season in the Indian subcontinent.

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The popular Krishna literature Hari Bhakti Vilasa (Performance of Devotion to Hari or Krishna) mentions Jhulan Yatra as part of the various festivals dedicated to Krishna: "…the devotees serve the Lord during the summer by placing Him on the boat, taking Him out on a procession, applying sandalwood on His body, fanning Him with chamara, decorating Him with jeweled necklaces, offering Him palatable foodstuffs, and bringing Him out to swing Him in the pleasant moonlight."

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Of all the sacred places in India, Mathura, Vrindavan, and Mayapur are most famous for Jhulan Yatra celebrations.During the thirteen days of Jhulan-from the third day of the bright fortnight of the Hindu month of Shravan until the full moon night of the month, called Shravan Purnima, which usually coincides with the Raksha Bandhan festival-thousands of Krishna devotees throng from around the world to the holy cities of Mathura and Vrindavan in Uttar Pradesh, and Mayapur in West Bengal, India. The idols of Radha and Krishna are taken out from the altar and placed on heavily decked swings, which are sometimes made of gold and silver. Vrindavan's Shri Rup-Sanatan Goudiya Math, Banke Bihari Temple and Radha-Ramana Temple, Mathura's Dwarkadhish temple, and Mayapur's ISKCON temple are some of the major places where this festival is celebrated in their greatest grandeur.